TheCafeIndex.
October 2026 reading
The Magic Index
October 2026 reading · Next: April 2027

TheMagic Index

The canonical Magic, read from 1,889 café menus across Australia.

National median
$5.50
Across 1,889 venues that listed Magic in the October 2026 reading.
First readingOctober 2026 reading
National price range — 10th to 90th percentile
$4.80 p10median $5.50$6.50 p90
What does the spread look like?
40
167
482
596
361
113
25
22
12
14
4.0–4.5
4.5–5.0
5.0–5.5
5.5–6.0
6.0–6.5
6.5–7.0
7.0–7.5
7.5–8.0
8.0–8.5
8.5–9.0
Median $5.50
Strong sample
n=1,889 venues · spread $4.80–$6.50 · October 2026
By State & Metro
October 2026 Reading
Geographic variation
Median price of Magic by state
WA$6.00NT$6.00SA$6.00QLD$5.50NSW$5.90VIC$5.50TAS$6.00ACT$5.50
CheaperMore expensive
By metro median
Adelaide
$6.00
Hobart
$6.00
Darwin
$6.00
Perth
$5.90
Sydney
$5.80
Brisbane
$5.70
Melbourne
$5.50
Canberra
$5.50
Australia
$5.50
Local readings of the Magic Index
October 2026 Reading
By cityAdelaide $6.00Perth $5.90Sydney $5.80Sunshine Coast $5.78Brisbane $5.70Melbourne $5.50Geelong $5.50Bendigo $5.50Gold Coast $5.50Canberra $5.50
By stateWestern Australia $6.00South Australia $6.00Tasmania $6.00New South Wales $5.90Victoria $5.50Queensland $5.50Australian Capital Territory $5.50
Cheapest regions — Magic
#RegionPricen
1Devonport$5.426
2Melbourne City$5.50859
3Wodonga - Alpine$5.50223
4Ormeau - Oxenford$5.50232
5Cleveland - Stradbroke$5.5067
Most expensive regions — Magic
#RegionPricen
1Stirling$6.0027
2Norwood - Payneham - St Peters$6.0072
3Tea Tree Gully$6.0014
4North East$6.0024
5Sydney Inner City$5.90288
The Spread
October 2026 Reading

At the median Australian café, a Magic costs $5.50 this reading. The middle half of venues sit between $5.00 and $6.00 — but the regional spread is the story. In Stirling the median runs $6.00; in Devonport it's $5.42.

Sample sizes vary by region — every number on this page ships with its n, and regions below our confidence bar are marked indicative or thin. Medians, not means: one $40 outlier doesn't move the number.

The gap between the dearest and cheapest region for Magic is $0.58 — +10.5% of the national median.
Magic prices — the short answers
October 2026 Reading

How much is a Magic in Australia?

A Magic costs $5.50 at the median Australian café, based on 1,889 priced menus in the October 2026 reading. The middle half of cafés charge between $5.00 and $6.00.

Which state has the cheapest Magic?

Australian Capital Territory is cheapest at $5.50; Western Australia is dearest at $6.00.

Where is a Magic most expensive?

Of the regions we read, Stirling has the dearest median at $6.00 and Devonport the cheapest at $5.42.

Sister product

For the dedicated Flat White Index — with deeper coffee analysis, roaster intel and suburb rankings — see SmallFlatWhite. TheCafeIndex covers the breadth; SmallFlatWhite covers the coffee depth.

More from Coffee — Hot
October 2026 Reading
Latte $5.60Flat White $5.50Long Black $5.30Short Black $4.50Mocha $6.00Cappuccino $5.50Piccolo $4.50Macchiato $4.50Babyccino $2.30Dirty Chai $6.50Affogato $7.00Long Macchiato $5.48Batch Brew $6.00Ristretto $4.50
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